Actually, properly, non-ironically great ... one of the funniest things I've ever heard
- The Guardian
| Print publicity | ||||
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 An Extremely Memorable Emergency logo Credit: Andrew Pontzen |  Back of Edinburgh flier Credit: James Aylett, Andrew Pontzen (logo), Martin O'Leary (squid graphic) |  Front of Edinburgh flier Credit: James Aylett, George Zafirovski, Andrew Pontzen (logo), Martin O'Leary (squid graphic) |  Edinburgh poster Credit: James Aylett, George Zafirovski, Andrew Pontzen (logo), Martin O'Leary (squid graphic) |  Squid sign on blue Credit: James Aylett, Martin O'Leary (squid graphic) |
 Squid sign on white Credit: James Aylett, Martin O'Leary (squid graphic) | ||||