Objectionable Slogan

I just popped over to the Co-op to buy some toilet paper and found myself physically unable to purhase the cheapest brand because it bore the slogan "love your bum".

Maybe I'm just's not in touch with my body in the way other people are, but I don't want to think about my bottom in that way, least of all when I'm wiping it. I certainly don't want the Co-op thinking about my bottom in that way, either. Neither do I want my housemate to think that I think about his bottom in that way, and the fact that other people may at one time or another have voiced approval of my backside does not alter my objections one bit. They are not the people who buy my toilet paper, after all.